diff --git a/config/websockets.php b/config/websockets.php
index cff88fd..fa7ba0b 100644
--- a/config/websockets.php
+++ b/config/websockets.php
@@ -55,6 +55,29 @@ return [
     */
     'auth_resolver' => null,
 
+    /*
+    |--------------------------------------------------------------------------
+    | Identity Formatter
+    |--------------------------------------------------------------------------
+    |
+    | Class used by admin tooling (`php artisan websockets:watch -v`) to render
+    | the "User" column for each connection. The default formatter handles the
+    | typical Eloquent User shape (id / name / username / email) and produces
+    | strings like `#42 - Alice | alice42 - alice@example.com`, dropping any
+    | suffix whose source field is missing.
+    |
+    | Apps with non-User auth subjects (multi-tenant company accounts, api
+    | clients, etc.) can implement
+    | `BlaxSoftware\LaravelWebSockets\Contracts\IdentityFormatter` and either
+    | name the class here, or bind it directly:
+    |
+    |     $this->app->bind(IdentityFormatter::class, MyFormatter::class);
+    |
+    | Leave null to use the package default.
+    |
+    */
+    'identity_formatter' => null,
+
     /*
     |--------------------------------------------------------------------------
     | Max Concurrent Children (Fork Limit)
diff --git a/src/Console/Commands/WatchStats.php b/src/Console/Commands/WatchStats.php
index fa60721..b2690b5 100644
--- a/src/Console/Commands/WatchStats.php
+++ b/src/Console/Commands/WatchStats.php
@@ -4,6 +4,7 @@ declare(strict_types=1);
 
 namespace BlaxSoftware\LaravelWebSockets\Console\Commands;
 
+use BlaxSoftware\LaravelWebSockets\Contracts\IdentityFormatter;
 use BlaxSoftware\LaravelWebSockets\Services\WebsocketService;
 use Illuminate\Console\Command;
 
@@ -145,21 +146,20 @@ class WatchStats extends Command
             return '<fg=gray>Guest</>';
         }
 
-        $user = WebsocketService::getAuth($socketId);
-        if (! $user) {
-            // Authed but the per-socket user blob expired / was evicted.
+        $subject = WebsocketService::getAuth($socketId);
+        if (! $subject) {
+            // Authed-but-expired: the socket is in ws_socket_authed_users
+            // but the per-socket user blob has fallen out of cache. Show the
+            // bare id from authedUsers so the connection isn't mislabeled
+            // as a Guest.
             return '<fg=yellow>#' . $authedUsers[$socketId] . '</>';
         }
 
-        // Try common identity fields in order of usefulness. Fall back to the
-        // user id so we always have something to display.
-        $label = $user->name
-            ?? $user->display_name
-            ?? $user->username
-            ?? $user->email
-            ?? ('#' . ($user->id ?? '?'));
-
-        return (string) $label;
+        // Delegate formatting to the bound IdentityFormatter so apps with
+        // non-User subjects (Company, ApiClient, etc.) can render their own
+        // shape without forking the package.
+        $formatter = app(IdentityFormatter::class);
+        return $formatter->format($subject, $socketId);
     }
 
     private function formatDuration(string $socketId, int $now): string
diff --git a/src/Contracts/IdentityFormatter.php b/src/Contracts/IdentityFormatter.php
new file mode 100644
index 0000000..56b154c
--- /dev/null
+++ b/src/Contracts/IdentityFormatter.php
@@ -0,0 +1,45 @@
+<?php
+
+declare(strict_types=1);
+
+namespace BlaxSoftware\LaravelWebSockets\Contracts;
+
+/**
+ * Renders the "who" associated with a websocket connection for admin tooling
+ * (`websockets:watch -v`, server-info dumps, debug logs).
+ *
+ * The package has no opinion on what kind of subject is authenticated against
+ * a socket — most apps store an Eloquent User, but a multi-tenant app might
+ * authenticate a Company, an api-only app might use an ApiClient, etc.
+ * `WebsocketService::setUserAuthed()` accepts whatever object the app passes,
+ * so the corresponding formatter is the app's responsibility too.
+ *
+ * The package ships a `DefaultIdentityFormatter` that handles the common
+ * Eloquent-User shape (id / name / username / email). Apps that need
+ * different fields, multiple subject types, or custom formatting can bind
+ * their own implementation:
+ *
+ *     // In an app service provider:
+ *     $this->app->bind(
+ *         \BlaxSoftware\LaravelWebSockets\Contracts\IdentityFormatter::class,
+ *         \App\Websockets\MyIdentityFormatter::class,
+ *     );
+ *
+ * Or via config (`config/websockets.php`):
+ *
+ *     'identity_formatter' => \App\Websockets\MyIdentityFormatter::class,
+ */
+interface IdentityFormatter
+{
+    /**
+     * Return a human-readable label for the given subject.
+     *
+     * @param  mixed   $subject   Whatever was cached via setUserAuthed() — an
+     *                            Eloquent model, a stdClass, null for guests,
+     *                            or an arbitrary value the app stored.
+     * @param  string  $socketId  The socket id this subject is attached to.
+     *                            Useful if the formatter wants to pull
+     *                            additional context from elsewhere.
+     */
+    public function format(mixed $subject, string $socketId): string;
+}
diff --git a/src/Identity/DefaultIdentityFormatter.php b/src/Identity/DefaultIdentityFormatter.php
new file mode 100644
index 0000000..8e299f9
--- /dev/null
+++ b/src/Identity/DefaultIdentityFormatter.php
@@ -0,0 +1,64 @@
+<?php
+
+declare(strict_types=1);
+
+namespace BlaxSoftware\LaravelWebSockets\Identity;
+
+use BlaxSoftware\LaravelWebSockets\Contracts\IdentityFormatter;
+
+/**
+ * Default identity formatter — handles the common case of an Eloquent User
+ * (or any object exposing id / name / username / email properties).
+ *
+ * Output shape: `#<id> - <name> | <username> - <email>` with each suffix
+ * dropped if the corresponding field is missing or null. Returns "Guest"
+ * for null subjects and for subjects that have no usable id at all.
+ *
+ * Apps with a different subject shape (Company, ApiClient, custom auth blob)
+ * should implement `IdentityFormatter` and bind it in their service provider
+ * — see the interface docblock for an example.
+ */
+class DefaultIdentityFormatter implements IdentityFormatter
+{
+    public function format(mixed $subject, string $socketId): string
+    {
+        if (! $subject) {
+            return 'Guest';
+        }
+
+        $id = $this->read($subject, 'id');
+        if ($id === null || $id === '') {
+            return 'Guest';
+        }
+
+        $out = '#' . $id;
+
+        if ($name = $this->read($subject, 'name')) {
+            $out .= ' - ' . $name;
+        }
+        if ($username = $this->read($subject, 'username')) {
+            $out .= ' | ' . $username;
+        }
+        if ($email = $this->read($subject, 'email')) {
+            $out .= ' - ' . $email;
+        }
+
+        return $out;
+    }
+
+    /**
+     * Best-effort property read across Eloquent models, stdClass, and arrays.
+     */
+    private function read(mixed $subject, string $key): mixed
+    {
+        if (is_array($subject)) {
+            return $subject[$key] ?? null;
+        }
+        if (is_object($subject)) {
+            // Eloquent and stdClass both support property access; missing
+            // attributes on Eloquent return null instead of throwing.
+            return $subject->{$key} ?? null;
+        }
+        return null;
+    }
+}
diff --git a/src/WebSocketsServiceProvider.php b/src/WebSocketsServiceProvider.php
index 1600de6..0f94ca5 100644
--- a/src/WebSocketsServiceProvider.php
+++ b/src/WebSocketsServiceProvider.php
@@ -31,6 +31,7 @@ class WebSocketsServiceProvider extends ServiceProvider
         $this->registerWebSocketHandler();
         $this->registerRouter();
         $this->registerManagers();
+        $this->registerIdentityFormatter();
         $this->registerBroadcastAuthRoute();
         $this->registerCommands();
     }
@@ -81,6 +82,30 @@ class WebSocketsServiceProvider extends ServiceProvider
         });
     }
 
+    /**
+     * Bind the identity formatter used by admin tooling (`websockets:watch -v`).
+     *
+     * Resolution order:
+     *   1. Whatever is already bound to `Contracts\IdentityFormatter` — apps
+     *      that called `$this->app->bind()` in their own provider win, because
+     *      this register runs in `boot()` after their `register()`.
+     *   2. The class named in `config('websockets.identity_formatter')`.
+     *   3. The package default (`DefaultIdentityFormatter`).
+     */
+    protected function registerIdentityFormatter()
+    {
+        if ($this->app->bound(Contracts\IdentityFormatter::class)) {
+            return;
+        }
+
+        $configured = config('websockets.identity_formatter');
+        $class = is_string($configured) && $configured !== ''
+            ? $configured
+            : Identity\DefaultIdentityFormatter::class;
+
+        $this->app->singleton(Contracts\IdentityFormatter::class, $class);
+    }
+
     protected function registerBroadcastAuthRoute()
     {
         if (! Route::has('broadcasting/auth')) {